Competitor Analysis template is a template where you can use to write important data about your competitor and analyze as well as evaluate the competitive landscape for products, services, and companies.

With this simple competitor analysis template, you can quickly summarize:

• Who are the other companies you’re competing with?
• How good is your product or service ?
• What makes you can compete with them?
• What are your competitors doing well that you can learn from?

With this template, you will gain knowledge that can inform your product, marketing, sales strategies, and potentially your business strategy for the future.

By conducting a competitor analysis, you can learn about the market, what’s working and not working for your customers or potential customers, and find areas where you can compete with them.

These are simple templates. You might want to adjust them to suit your own analysis objective. You can use Microsoft Word or Excel or modify it online using Google Sheets.

Filling out your company information.

You may wish to include some high-level information about your company, such as your mission, values, value proposition, etc., as well as an overview of your main competitors.

The competitors you list here will often be your direct competitors who offer a comparable product or service.

Describe your product/service information.

This can include various price points of your main offerings and your channels to acquire new customers. If you know this information about your competitors, you can list it in this Competitor Analysis Template.

Gather information about the market.

Find information on market share. This may include your percentage of market share (and the respective percentages of the competitors you’ve listed), your competitors’ social media and web presence, and how your company is positioned in the market.

Do a SWOT analysis.

Determine your strengths, weaknesses, opportunities, and threats in comparison with the competitors you’ve identified.

Define your competitive advantage.

With all the information you’ve gathered in the previous steps, you can now define your competitive advantage.

Those are points you might consider while gathering information about your competitors and analyze the situation before launching your products to the market.

You can download Competitor Analysis Template below

  Competitor Analysis Template 2 (213.5 KiB, 366 hits)

  Competitor Analysis Template 1 (13.8 KiB, 179 hits)